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Abstract data vault collecting first party customer data streams against a navy background
Analytics

First Party Data Strategy for DTC Brands on Shopify: A 2026 Operator's Guide

How DTC brands on Shopify build a first party data strategy that survives ad platform churn in 2026. Sources, activation, governance, and a 90-day plan.

Todd McCormick ·
Checkout completion checkmark linked by an arrow to a stacked upsell offer card with secondary products
Analytics

Post Purchase Upsell Strategy for Shopify: A 2026 Playbook to Lift AOV

How Shopify brands design post purchase upsells that lift AOV in 2026 without hurting customer experience. Offer design, placement, KPIs, and a 60-day plan.

Todd McCormick ·
Abstract photo frames and chat bubbles surrounding a small storefront, representing user generated content for e-commerce
Analytics

User Generated Content Strategy for E-Commerce: A 2026 Playbook for Shopify Brands

A practical 2026 playbook for user generated content in e-commerce: sourcing UGC, rights, distribution, measurement, and a 90-day plan for Shopify brands.

Todd McCormick ·
Abstract price tag, ascending price tier bars, and a balance scale representing DTC pricing strategy
Analytics

Pricing Strategy for DTC Brands on Shopify: A 2026 Operator's Guide

How DTC brands on Shopify set, test, and evolve pricing in 2026: anchor pricing, tiers, promotions, and the margin math that holds up under real conditions.

Todd McCormick ·
Abstract return box with arrows flowing back to a storefront and a downward trending return rate chart
Analytics

Returns Optimization for Shopify Stores: A 2026 Operator's Playbook

How to reduce return rate, recover margin, and improve customer experience with a structured returns optimization program built for Shopify in 2026.

Todd McCormick ·
Abstract handshake formed from data lines between two storefronts with pallets of goods flowing between them
Analytics

Wholesale and B2B on Shopify: A 2026 Playbook for DTC Brands

How DTC brands launch and scale a wholesale and B2B business on Shopify in 2026, including pricing, terms, account onboarding, and a 90-day plan.

Todd McCormick ·
Abstract globe with storefronts and currency tokens connected across regions
Analytics

Shopify Markets and International Expansion: A Practical 2026 Playbook

How Shopify merchants use Shopify Markets to expand internationally in 2026: market selection, currency, tax, shipping, and a 90-day rollout plan.

Todd McCormick ·
Abstract visualization of TikTok Shop and Shopify storefront connected by flowing product cards
Analytics

TikTok Shop Integration for Shopify Merchants: A 2026 Operator's Guide

How Shopify merchants set up TikTok Shop in 2026: integration steps, content that converts, ROI math, and a 90-day plan that avoids the common traps.

Todd McCormick ·
Abstract speedometer and performance bars representing Shopify Core Web Vitals optimization
Analytics

Shopify Theme Performance and Core Web Vitals: A 2026 Optimization Guide

How to diagnose and fix Shopify theme performance and Core Web Vitals in 2026. Practical playbook for LCP, CLS, INP, and the apps that quietly slow your store.

Todd McCormick ·
Abstract visualization of customer support tickets converting into ascending growth bars and loyal customers
Analytics

E-Commerce Customer Support as a Growth Lever: A 2026 Playbook for Shopify Brands

Customer support is no longer just a cost center. Here is how Shopify merchants turn support into a measurable growth lever in 2026, with KPIs and a 90-day plan.

Todd McCormick ·
Abstract Shopify analytics dashboard with layered KPI panels and charts
Analytics

Shopify Analytics Dashboard Setup: A Practical Guide for Operators in 2026

How to set up a Shopify analytics dashboard that actually drives decisions. KPIs, native vs custom, Looker Studio, and a weekly review cadence that works.

Todd McCormick ·
Abstract visualization of a product feed being optimized and flowing into Google Shopping listings
Analytics

Google Shopping Feed Optimization for Shopify: The Complete 2026 Guide

A practical, data-driven guide to Google Shopping feed optimization for Shopify merchants, covering attributes, titles, images, and structure that win clicks.

Todd McCormick ·