Chartimatic

The Chartimatic Blog

Insights on e-commerce analytics, AI-powered briefings, and strategies for growing your business.

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Analytics

Refund and Disputes Ops for Shopify DTC Brands: A 2026 Playbook

How Shopify DTC brands run refund and chargeback dispute operations. Policies, workflow, evidence standards, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Meta and Google Budget Rebalancing for Q4 on Shopify DTC: A 2026 Playbook

How Shopify DTC brands rebalance Meta, Google, TikTok and other paid budgets for Q4. Channel roles, shift triggers, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Advanced Klaviyo Flow Architecture for Shopify DTC Brands: A 2026 Playbook

How Shopify DTC brands design a Klaviyo flow architecture that produces real retention revenue. Core flows, triggers, segmentation, KPIs, mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

PDP Hero Image and Video Optimization for Shopify DTC Brands in 2026

How Shopify DTC brands lift PDP conversion with hero image and video optimization. Image structure, video use, technical setup, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Discounting Discipline for Shopify DTC Brands: A 2026 Playbook

How Shopify DTC brands run discounts without eroding brand equity and margin. Frameworks, alternatives, calendar rules, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Marketing Attribution Reality for Shopify DTC Brands in 2026

The honest state of marketing attribution for DTC in 2026. Signal loss, MER vs platform ROAS, incrementality tests, KPI stack, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Content-Led SEO for Shopify DTC Brands: A 2026 Playbook

How Shopify DTC brands build content-led SEO that actually drives revenue. Content types, topic strategy, gift guides, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

SMS vs Email Revenue Mix for Q4 on Shopify DTC: A 2026 Playbook

How Shopify DTC brands balance SMS and email in Q4 for maximum revenue without list burn. Channel roles, list growth, cadence, cost, KPIs, and a 60-day plan.

Todd McCormick ·
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Analytics

Shopify Shipping Insurance and Claim Ops for DTC Brands in 2026

How Shopify DTC brands handle shipping insurance and claims without draining margin or CX. Options, policies, workflow, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Making Merchandising Decisions From Data on Shopify: A 2026 DTC Playbook

How Shopify DTC brands make merchandising decisions from real data, not vibes. Collection ordering, hero rotation, cross-sell logic, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Gift Card Strategy for December Revenue: A 2026 Shopify DTC Playbook

How Shopify DTC brands use gift cards to unlock late-December revenue and January retention. Product design, offers, delivery, KPIs, and a 60-day plan.

Todd McCormick ·
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Analytics

Peak Week War Room Ops for Shopify DTC Brands: A 2026 Field Guide

How Shopify DTC brands run a real peak-week war room. Roles, cadence, dashboards, escalation paths, decision authority, KPIs, mistakes, and a 30-day setup plan.

Todd McCormick ·