Chartimatic

The Chartimatic Blog

Insights on e-commerce analytics, AI-powered briefings, and strategies for growing your business.

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Analytics

Customer Research and Interview Cadence for Shopify DTC Brands: A 2026 Operator's Guide

How Shopify DTC brands build a real customer research and interview cadence. Recruit, structure, synthesis, applying findings, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

The August Prep Sprint Checklist for Shopify Brands Heading Into Q4 2026

The August prep sprint checklist that puts Shopify DTC brands ahead of Q4. Inventory, ads, list growth, site, ops, finance, KPIs, common pitfalls, and a 30-day plan.

Todd McCormick ·
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Analytics

SKU Rationalization for Growing Shopify Catalogs: A 2026 Operator's Guide

How Shopify DTC brands cut long-tail SKUs and compound margin. Diagnostic framework, decision matrix, cut process, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

Fraud Prevention and Chargeback Ops for Shopify DTC Brands: A 2026 Operator's Guide

How Shopify DTC brands stop fraud and win chargebacks without killing conversion. Signals, tools, rules, dispute workflow, KPIs, pitfalls, and a 60-day plan.

Todd McCormick ·
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Analytics

Q4 CAC Playbook: Peak Season Customer Acquisition for Shopify Brands in 2026

How Shopify DTC brands survive rising Q4 CPMs and still acquire profitable customers. Audience prep, channel mix, budget shape, LTV bidding, KPIs, and a 100-day plan.

Todd McCormick ·
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Analytics

Warehouse and 3PL Selection for Growing Shopify DTC Brands: A 2026 Operator's Guide

How growing Shopify DTC brands choose the right 3PL or warehouse. Model comparison, cost decomposition, RFP process, KPIs, common pitfalls, and a 90-day plan.

Todd McCormick ·
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Analytics

Product Page Copywriting That Converts: A 2026 Shopify DTC Playbook

How Shopify DTC brands write product page copy that actually converts. Structure, voice, objections, testing, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Black Friday Cyber Monday Playbook for Shopify Brands: A 2026 Operator's Guide

The BFCM 2026 playbook for Shopify DTC brands. Timeline, offer design, inventory, ad strategy, site readiness, KPIs, common pitfalls, and a 100-day plan.

Todd McCormick ·
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Analytics

Second Purchase Optimization Playbook for Shopify DTC Brands in 2026

The second purchase is the highest-leverage moment in DTC retention. Diagnosis, timing, offers, channel mix, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

AI Customer Insights Tools for Shopify Brands: What Actually Works in 2026

How to evaluate and deploy AI customer insights tools for Shopify. Categories, buying criteria, integration, KPIs, common failure modes, and a 60-day plan.

Todd McCormick ·
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Analytics

Brand Collaboration Playbook for Shopify Brands: A 2026 Operator's Guide

How Shopify DTC brands design brand collaborations that actually grow revenue. Partner selection, structures, splits, launch mechanics, KPIs, and a 90-day plan.

Todd McCormick ·
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Analytics

Selling Internationally on Shopify Markets Pro: A 2026 Merchant Guide

How Shopify Markets Pro compares to running international selling yourself. Merchant-of-record economics, tax handling, fulfillment, KPIs, and a 60-day plan.

Todd McCormick ·